Ensure sustainable leadership position in Pakistan & increase global footprint in the cement sector. Identify & capitalize on diversification opportunities to maximize shareholders’ value while remaining socially responsive in all spheres of operations.


We strive to be a growth oriented company by identifying opportunities, making the right investments, producing high quality cement and using innovative technology to achieve cost competitiveness and customer satisfaction. We endeavor to harness the best human resources and providing them a level playing field in achieving long term goals. We aim to deliver sustained growth and enduring value to our stakeholders. We recognize our obligations towards environment and corporate social responsibility and seek to mitigate any adverse effects on our environment.

Ethics And Integrity

  • Honesty
  • Integrity
  • Transparency
  • Professional conduct

Customer Focused

  • Commitment
  • Quality and Consistency
  • Customer satisfaction
  • Fair Practices


  • Creative Solutions
  • Cutting-edge innovations
  • Process automation
  • Improving upon industry benchmarks

Core Values


  • Value Addition and Creation
  • Robust Ownership
  • Loyalty branding
  • Identifying and Capitalizing on Opportunities
  • Business driven approach


  • Setting up Industry Benchmarks
  • Continuous Improvement
  • Always open to new initiatives
  • Adoption of world-class technologies